Pam Lewis

Pamela Lewis, a native of upstate New York, is a graduate of Wells College with a B.A. in Economics/Marketing and a minor in French and Communications. Lewis spent a year in Paris studying at Center of Overseas Undergraduate Program (COUP) affiliated with The Sorbonne University. In New York City, she worked at MS Magazine and did additional graduate course work at Fordham University, The New York School for Social Research, and The Publicity Club of New York. From 1980 to 1984, Lewis was part of the original publicity/marketing team that launched MTV to the world, and also worked with MTV’s sister cable channels Nickelodeon, The Movie Channel, and The Arts & Entertainment Network. In 1984, she left Warner Amex Satellite Entertainment Company (WASEC), a joint venture of Warner Communications and American Express, with the position of National Media Director.

RCA Records recruited Lewis while still in her early 20’s and relocated her from New York City to Nashville to help shape the careers of top country stars such as Dolly Parton, Kenny Rogers, The Judds, and Alabama. She left RCA, starting her own PR/marketing + artist development agency working with clients such as MCA Records, Steve Earle, Lyle Lovett, Patty Loveless, and the CMA. Lewis hired a team and started award-winning PLA Media in 1985.