Brian Roy
CEO
Brian Roy is the CEO of Variety the Children's Charity of St. Louis, stepping into the role in 2021 after a highly successful 16-year trajectory within the organization as Executive Director, COO, and Director of Development & Marketing. A seasoned executive with over 30 years of cross-sector experience in non-profit management, sports, and entertainment, Brian steers Variety’s mission through cohesive financial, operational, and fundraising strategies.
Prior to Variety, Brian was the Director of Sales at Live Nation, where he famously secured the multi-million-dollar Verizon Wireless naming rights partnership and spearheaded regional Fortune 500 accounts. He also brings extensive experiential marketing credentials from his work with Momentum Worldwide and DelWilber + Associates, where he managed campaigns for General Motors and directed major NCAA and LPGA tournaments.
Brian holds a B.S. from the University of Dayton and resides in Wildwood with his wife Sara and three teenage children.
